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And while “Steve Austin’s Broken Skull Challenge” and “Dallas Cowboys Cheerleaders: Making the Team” are still performing solidly, executives admit they’re looking for more “sophistication” in the network’s unscripted slate.
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“Party Down South” will end for good after five seasons in April. In recent years, the genre has been dominated by popular singers who swap cowboy hats for baseball hats and bring with them a very young audience.Īlas, CMT recognizes it needs a balance of modern and traditional. “We specifically looked at who was listening to country music and said, ‘Let’s put some of those shows on our channel.’ … It’s a much younger country music fanbase,” Dinsmore said. Wait, you say: Isn’t CMT’s top-rated original show a bunch of young fools partying “Jersey Shore”-style, except it’s called “Party Down South”? How is that focused on country music stars? It’s all driven by the sensibilities of our biggest stars.”
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“Our format may change, our shows may change, but our core values will remain the same. Having that clear a filter really is a head start, right?” said Jayson Dinsmore, executive vice president of development, during an interview with CMT’s top brass. “We have one of the clearest brands in all of television. But the network - which presents its new lineup at the cable upfronts in New York on Thursday - also prioritizes its musical roots in everything, including original scripted series, appearing on CMT this year for only the second time in network history. CMT invests heavily in music, particularly as its native Nashville has exploded into the mainstream.
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The Viacom-owned network uses this to its distinct advantage, even though it faces the same challenge as sister channels MTV and VH1 - how to attract people who still lament the lack of music videos. No matter how many times the network has to change its programming strategy to keep up with the latest trends, at the end of the day, it has a laser-sharp focus on what it needs to be about: country music. CMT is, as the millennials say, #blessed. Oh, and try to lure in the millennials, because advertisers love them.
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In other words, executives must program a network for a general audience but avoid becoming a bland mish-mash of scripted series and reality shows. You need to provide a broad slate while still maintaining a sharp identity. It’s hard out there for a cable channel in 2016. But maybe if we were able to trade hearts I would understand why you felt the need to lie or say the things that you did, and you'd understand why I wanted to be away and spend time away, so it's all reality, all true.Country Music Television evolves while sticking to its core audience – The Denver Post A song like 'Trade Hearts' talks about how maybe things would've worked out had we been able to trade hears, because you know, sometimes men don't understand women and vice versa. If somebody is gonna be able to be with me because of me or because of what I have, or like more money, more problems. A song like 'broke' that features Stevie Wonder and Keith Urban, that song is about trying to find the reality within my life. On his new album: "Every song in inspired by a personal experience. I have so much to give off, but I have so much to take in as well." I've had an amazing time so far and it's something that I could use to give back.
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I did a guest spot on SYTYCD and I had a great time, but it was cool, it was just one time, but then they asked if I'd be a full time judge and I was like 'No, I don't want to be that person breaking all those dreams of the contestants'.but it's the greatest decision I've ever made. On being a judge on SYTYCD: "I never thought that I'd be a judge on a television show.
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On collaborating with Jennifer Lopez: "I was working on her album, she was like 'why don't we do one for yours?' and I was like 'hell yeah, let's go!', so you know, that was amazing, J.Lo and I we literally danced the whole night, it's one of those songs that you can't help but to dance." Jason Derulo is chatting all about working with Jennifer Lopez in Glamoholic's 4th Anniversary Special Issue.Ĭheck out what the 25-year-old "Want To Want Me" singer had to share: